Sunday, September 12, 2010: GOOD IS THE ENEMY OF GREAT
“I think one of the problems with the music business is there is too much good which makes it hard to find great.” (Dan Beck, Managing Partner with Big Honcho Media) Big Honcho media is a boutique marketing agency that specializes in radio, television, and online promotions for the entertainment industry. Their clients include: ABC, Disney, BBC, Bravo, ESPN, FOX, HBO, NBC and more.
In Jim Collins’ book “Good to Great” his opening statement in chapter one is “Good is the enemy of great.” Becoming good is the main problem – people become satisfied. Winston Churchill organized a special statistical office to feed him the most brutal facts throughout the second world war. Churchill believed that “facts are better than dreams.”
Watch how artists work – do they listen, do they take direction for their improvement, do they apply what they hear and what they learn, do they seek mentorship, do they plan their next step, do they live and thrive in their passion, do they know what they do BEST and stick to it, are they disciplined in their approach.
Then it really isn’t a surprise when an artist “breaks”. They know in their “heart of hearts” what they want to do and do it.
After all, we don’t have a lot of time.